Group 2 received an informational handout explaining that in earlier research, wristbands were discovered to lessen nausea. The handout also showed two bar graphs reflecting a reduction in nausea among people who wear the bands. Group 3 received a handout also, however the information was even more neutral. The result: a 23.8 % decrease in nausea for all your individuals who wore wristbands, compared to a 4.8 % decrease in the control group. However when researchers analyzed whether any distinctions existed between the two wristband groups, non-e was found. A few of our body’s emotions and sensations are ambiguous and at the mercy of interpretation, Roscoe explained.Further, the explicit message in this ad, ‘Avoid hidden dangers from switching your HIV medicine,’ is that basic safety and efficacy information provided by a patient’s doctor or the FDA is normally incorrect or misleading. According to today’s Wall Road Journal: The advertisements are part of a larger trend of drug companies taking aim at rival HIV medications, hinting at side effects and other drawbacks, experts say. The article also mentioned that: A development fueling the sharp-elbows advertising: The market for HIV medicines is continuing to grow crowded, and businesses want to protect their market share. The two print advertisements in question made an appearance in the June and July/August issues of POZ, a national regular monthly magazine targeting those coping with HIV/Helps.